SEO or Search Engine Optimisation is a gray area for a lot of businesses. Have you seen offers like these or something like them -
Get high rankings in Google instantly by paying a few hundred dollars.
Buy thousands of links to your website for a few hundred dollars.
SAVE YOUR MONEY!!
Google wants to provide the best possible service to their customers by providing relevant information to the search queries they have.
Sounds like a reasonable business model.
Google employs lots of people on a fulltime basis to uncover SEO scams designed to manipulate search engine rankings.
Google rewards websites that provide relevant content to searchers and penalises websites that try to manipulate rankings.
1. Decide what keywords you want to focus on.
2. Create optimised content relevant to these keywords
3. Get other websites to link to your content.
The reality is that if you do it right you can get your website on the front page of Google.
Keywords that are too general are usually very competitive and bring poor quality traffic. Getting a good rankings for these keywords is difficult, expensive, time consuming and often for very little reward.
This can be worse than not optimising your website at all and can result in your website being banned from the search engines.
Websites that are over optimised are considered as SPAM.
It takes time for changes to your website to be noticed by the search engines. Sometimes it can take months for changes to take effect.
Link swapping with unrelated websites and buying links will bring you very little or no benefit.
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