Website Design – 32 Things to Consider when planning your Website (continued)

As a business owner, the process of designing or redesigning your website can be a daunting experience. How do you get all of the elements of a good website to fit together? What are the things that you need to consider with your web designer in order to maximise your website’s performance. This is a list of elements that I consider when planning a website for myself or one of my clients.

  1. Video – video on your website is a great way to add a personal touch to your website. A personal welcome message from you to your visitors outlining your key points of difference about your website and your business is a great way to build a relationship with your visitor.
  2. Audio – audio can be used in a similar way to video.
  3. Blog – do you want to use a web blog on your site to interact with your customers on a regular basis? A blog is a great way to convey short pieces of useful information to your clients, and they can interact with you by replying to your posts.
  4. Programming Languages – this is one for your web designer. There are many different types of languages that can be used to design a website? Which ones are most appropriate for your website?
  5. Ongoing Content Management – how are you going to manage the content on your website? Do you have someone in-house, are you going to do it yourself, or are you going to outsource it? Do you need a Content Management System?
  6. Site Updates – how often are you going to update your website? Do you want to apply different themes for different times of the year? E.g. Christmas, Halloween.
  7. Search Engine Optimisation – do you want free traffic from the search engines? If so you must undertake some search engine optimisation.
  8. Keywords and Key Phrases – do you want free traffic from the search engines? If you are looking for free traffic then you must pick words and phrases that have reasonable search volume, but less competition from other websites.
  9. Budget – how much money do you want to spend in creating the website? Can you create the website you want with the budget that you have?
  10. Marketing – how are you going to market your website once it is live? Are you going to market it online or offline or use a combination of both? How much money are you going to spend in doing this?
  11. Code Validation – has your site designer or programmer properly validated the code for your website? This will have a bearing on the speed at which your site will load, how it will display in different browsers, and how the search engines will see it.

                                                                           
This list is quite comprehensive in giving you an overview of the things you will need to consider in designing your website. These are things that you should discuss with your designer or design team.

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